Cloudflare SSL for SaaS allows a SaaS company’s end customer to continue using a custom vanity domain, while securing its communication through SSL. End customer benefits include a branded visitor experience, improved trust, SEO rankings, and the ability to use HTTP/2 for greater speed improvements. Cloudflare automates the entire SSL lifecycle, from purchasing to deploying, and to renewing certificates, which is done in minutes, allowing SaaS companies to offer this benefit as part of their customer onboarding flow.